Inclusive Website Relaunch for Neodigital

Insurance provider Neodigital commissioned Ergosign to relaunch its website with a focus on digital accessibility. The new site combines an information portal, an e-commerce solution, and a broker access into one central hub — for both customers and insurance brokers.

The goal: make insurance products easy to find, understand, and purchase — seamless, online and simple. Ergosign was responsible for concept, UX design, and technical implementation of the WordPress-based website. The design builds on the existing corporate identity, seamlessly translating it into the digital user experience.

At the start of the project, we analyzed Neodigital’s existing website to identify targeted opportunities for improvement — especially regarding accessibility, user guidance, and content structure. Based on user interviews, usability tests, and data-driven analysis, we evolved the existing design system consistently, while structural adjustments strengthened the digital brand identity and improved accessibility.

During the complete website relaunch, we visually referenced the original Look & Feel but carried out a comprehensive redesign that unites modern UX standards with the needs of diverse target audiences.

The new Neodigital web presence — realized in Saarland on a WordPress basis — impresses with its clear structure, accessible design, and consistent user experience across all digital touchpoints. The needs of the users are at the core: the platform was extensively tested with insurance customers and people with disabilities to ensure maximum accessibility.

Key results at a glance:

• Accessible multi-site platform tailored to various target groups such as end customers and brokers.

• Greater visibility for insurance products through optimized user guidance.

• Flexible, scalable WordPress platform — expandable for future requirements.

• Technical foundation for integrating additional tools and services.

• Strengthened digital brand identity through a modern, accessible UX redesign.

The result is a digital insurance platform that not only meets today’s standards but also grows with Neodigital and its users — locally rooted, yet relevant for the entire DACH region.

Since 2017, Neodigital has pursued a clear goal: to radically simplify insurance. With a fully digitalized model, high automation, and daily cancellation rights, customers and partners benefit from maximum flexibility, fair pricing, and fast processes — all in real time.