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Aus Unsicherheit wird eine gemeinsame Vision.",[411],{"type":325,"attrs":412},{"color":327},"InnerTextSection","StickyContentSection",{"_uid":416,"intro":417,"content":438,"component":414},"72d347ef-5a5f-483d-917e-3913b093bd0c",[418],{"cta":419,"_uid":420,"text":421,"headline":425,"component":309},[],"918a05b8-c5e1-459d-9723-2776e684bbcd",{"type":17,"content":422},[423],{"type":20,"attrs":424},{"textAlign":22},{"type":17,"content":426},[427],{"type":20,"attrs":428,"content":429},{"textAlign":22},[430,432,436],{"text":431,"type":26},"Ein ",{"text":433,"type":26,"marks":434},"Praxisbeispiel",[435],{"type":308},{"text":437,"type":26}," aus der Automobilindustrie",[439],{"id":41,"_uid":440,"content":441,"component":413},"f85b296a-e89f-4b98-a65e-987a6ca191dc",[442,540],{"_uid":443,"text":444,"headline":41,"component":356},"68599d52-8885-47bf-b925-b5acf76cb614",{"type":17,"content":445},[446,454,462,470,478,532],{"type":20,"attrs":447,"content":448},{"textAlign":22},[449],{"text":450,"type":26,"marks":451},"Um zu zeigen, wie sich das in der Praxis anfühlt, betrachten wir ein Beispiel aus der Mobilitätsbranche: Ein Automobilhersteller plant eine KI-Funktion, die Fahrer:innen bei Wartung, Fehlermeldungen und Inspektionen unterstützt. Die Idee klingt klar – ein „Service Assistant“, der proaktiv Hinweise gibt und Bedienungen erleichtert.",[452],{"type":325,"attrs":453},{"color":327},{"type":20,"attrs":455,"content":456},{"textAlign":22},[457],{"text":458,"type":26,"marks":459},"Im KI-Kompass-Gespräch zeigte sich jedoch schnell: Obwohl alle dieselbe Idee formuliert hatten, meinten sie etwas völlig Unterschiedliches.",[460],{"type":325,"attrs":461},{"color":327},{"type":20,"attrs":463,"content":464},{"textAlign":22},[465],{"text":466,"type":26,"marks":467},"Das Produktteam wollte eine KI, die autonom Vorschläge macht und Probleme aktiv erkennt. Marketing träumte von einer warmen, personalisierten Interaktion – ein emotionaler Assistent im Markenstil. Der Sicherheitsbereich bestand auf strengen Grenzen: keine Automatisierung während der Fahrt, volle Transparenz, maximale Nachvollziehbarkeit. Engineering sah technische Limitierungen, besonders bei Echtzeitdaten und Erklärbarkeit. Formal sah das Projekt klar aus. Im Gespräch wurde deutlich: Es gab vier völlig unterschiedliche Produktvisionen.",[468],{"type":325,"attrs":469},{"color":327},{"type":20,"attrs":471,"content":472},{"textAlign":22},[473],{"text":474,"type":26,"marks":475},"Durch das Konfigurieren der Skalen entstand dann jedoch ein gemeinsames Bild. Die KI sollte kein autonomer Co-Pilot werden und auch keine emotionale Figur verkörpern. Stattdessen formte sich die Vision eines situationsbewussten Service-Guides, der:",[476],{"type":325,"attrs":477},{"color":327},{"type":479,"content":480},"bullet_list",[481,492,502,512,522],{"type":482,"content":483},"list_item",[484],{"type":20,"attrs":485,"content":486},{"textAlign":22},[487],{"text":488,"type":26,"marks":489},"nur in sicheren Kontexten proaktiv wird",[490],{"type":325,"attrs":491},{"color":327},{"type":482,"content":493},[494],{"type":20,"attrs":495,"content":496},{"textAlign":22},[497],{"text":498,"type":26,"marks":499},"alle Empfehlungen mit Quellen belegt",[500],{"type":325,"attrs":501},{"color":327},{"type":482,"content":503},[504],{"type":20,"attrs":505,"content":506},{"textAlign":22},[507],{"text":508,"type":26,"marks":509},"keine Entscheidungen trifft",[510],{"type":325,"attrs":511},{"color":327},{"type":482,"content":513},[514],{"type":20,"attrs":515,"content":516},{"textAlign":22},[517],{"text":518,"type":26,"marks":519},"sachlich kommuniziert",[520],{"type":325,"attrs":521},{"color":327},{"type":482,"content":523},[524],{"type":20,"attrs":525,"content":526},{"textAlign":22},[527],{"text":528,"type":26,"marks":529},"klar innerhalb gesetzlicher Sicherheitsgrenzen operiert",[530],{"type":325,"attrs":531},{"color":327},{"type":20,"attrs":533,"content":534},{"textAlign":22},[535],{"text":536,"type":26,"marks":537},"Diese Klarheit hätte kein Briefing-Dokument der Welt erzeugt. Sie entstand durch das gemeinsame Durchlaufen der Skalen – durch das Sprechen über Grenzen, Ambitionen, Sorgen und Erwartungen.",[538],{"type":325,"attrs":539},{"color":327},{"_uid":541,"media":542,"video":41,"headline":41,"component":364,"aspectRatio":365,"preserveAspectRatio":45},"1dede0c4-3542-4ebe-b794-e635e0829c86",{"id":543,"alt":544,"name":545,"focus":41,"title":545,"source":41,"filename":546,"copyright":547,"fieldtype":43,"meta_data":548,"is_external_url":45},133892174335128,"Five people in a brightly lit office sitting around a table with laptops, engaged in a discussion and smiling. Whiteboard in the background.","Orientierung finden mit dem KI-Kompass","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F180740\u002F5472x3648\u002Fdff6338d80\u002Fki-kompass_workshop.jpg","Ergosign",{"alt":544,"title":545,"source":41,"copyright":547},{"_uid":550,"intro":551,"content":570,"component":414},"cb866ed3-05e8-49dd-948b-46b4c72786e0",[552],{"cta":553,"_uid":554,"text":555,"headline":559,"component":309},[],"f022aaa8-d4ff-46a0-b1ed-2a4232353be4",{"type":17,"content":556},[557],{"type":20,"attrs":558},{"textAlign":22},{"type":17,"content":560},[561],{"type":20,"attrs":562,"content":563},{"textAlign":22},[564,566],{"text":565,"type":26},"Warum der ",{"text":567,"type":26,"marks":568},"KI-Kompass wirkt",[569],{"type":308},[571],{"id":41,"_uid":572,"content":573,"component":413},"936bc455-4744-4b01-9172-8d177a712380",[574],{"_uid":575,"text":576,"headline":41,"component":356},"3341b5bb-2b7c-4a81-bec2-2350c594ea6f",{"type":17,"content":577},[578,586,605],{"type":20,"attrs":579,"content":580},{"textAlign":22},[581],{"text":582,"type":26,"marks":583},"Unsere Erfahrung – und auch zahlreiche Veröffentlichungen von Google, IBM, Microsoft und unabhängigen Research-Gruppen – zeigen immer wieder: KI-Projekte scheitern selten an der Technologie. Sie scheitern an etwas viel Menschlicherem: unklaren Anforderungen, fehlender gemeinsamer Sprache und unterschiedlichen Erwartungshaltungen zwischen Business, Design, Legal und Tech. Oft beginnen Teams hochmotiviert, nur um Wochen später festzustellen, dass alle von etwas anderem sprechen.",[584],{"type":325,"attrs":585},{"color":327},{"type":20,"attrs":587,"content":588},{"textAlign":22},[589,594,600],{"text":590,"type":26,"marks":591},"Nach mehreren Iterationen und im Austausch mit Experten aus unterschiedlichen Fachbereichen wie IT Engineering, Data Science, Entwicklern und Projektmanagement sowie UX-Designern geht unser KI-Kompass genau dieses Problem an. Er übersetzt abstrakte KI-Konzepte in konkrete Entscheidungen und bringt so alle Stakeholder auf eine gemeinsame Linie. Er legt Leitplanken fest, bevor Ressourcen investiert werden, und verhindert teure Umwege oder Fehlentwicklungen. Noch bevor der erste Workshop beginnt, entsteht ein gemeinsames KI-Profil – ein klares Bild davon, wie das System funktionieren und wirken soll und welche Richtung es bewusst ",[592],{"type":325,"attrs":593},{"color":327},{"text":595,"type":26,"marks":596},"nicht",[597,599],{"type":325,"attrs":598},{"color":327},{"type":350},{"text":601,"type":26,"marks":602}," einschlagen darf.",[603],{"type":325,"attrs":604},{"color":327},{"type":20,"attrs":606,"content":607},{"textAlign":22},[608],{"text":609,"type":26,"marks":610},"Was bleibt, ist kein nebulöser Wunsch nach „irgendeinem KI-Mehrwert“, sondern strategische Orientierung: ein Projekt, das bewusst, fokussiert und mit einer geteilten Vision startet.",[611],{"type":325,"attrs":612},{"color":327},{"_uid":614,"intro":615,"content":636,"component":414},"8304c489-64a1-4f98-8c47-008eb4a2a4ca",[616],{"cta":617,"_uid":618,"text":619,"headline":623,"component":309},[],"676ae329-05ed-4c93-b0fc-e3cdf550d346",{"type":17,"content":620},[621],{"type":20,"attrs":622},{"textAlign":22},{"type":17,"content":624},[625],{"type":20,"attrs":626,"content":627},{"textAlign":22},[628,630,634],{"text":629,"type":26},"Was am ",{"text":631,"type":26,"marks":632},"Ende",[633],{"type":308},{"text":635,"type":26}," steht",[637],{"id":41,"_uid":638,"content":639,"component":413},"45026525-0bbd-490d-8a7d-7588b27f5ab6",[640],{"_uid":641,"text":642,"headline":41,"component":356},"e32ebfa2-6eb3-4ed4-8ff3-94691c3ebabf",{"type":17,"content":643},[644,652,660],{"type":20,"attrs":645,"content":646},{"textAlign":22},[647],{"text":648,"type":26,"marks":649},"Der KI-Kompass liefert kein fertiges Konzept. Aber er liefert etwas, das in dieser frühen Phase weit wertvoller ist: ein klar beschriebenes KI-Systemprofil. Ein gemeinsames Bild davon, welche Rolle die KI übernehmen soll, wie viel Einfluss sie auf die Nutzer hat, wie transparent sie sein muss und welche Grenzen sie nicht überschreiten darf.",[650],{"type":325,"attrs":651},{"color":327},{"type":20,"attrs":653,"content":654},{"textAlign":22},[655],{"text":656,"type":26,"marks":657},"Dieses Profil ist strategisch formuliert und für alle verständlich. Es bildet den idealen Startpunkt für jeden AI-Ideation-Workshop – und die Grundlage für ein verantwortungsvolles, nutzerzentriertes und markenkonformes KI-Produkt.",[658],{"type":325,"attrs":659},{"color":327},{"type":20,"attrs":661,"content":662},{"textAlign":22},[663],{"text":664,"type":26,"marks":665},"Der größte Fehler in KI-Projekten ist, zu früh mit der Umsetzung zu beginnen. Der zweitgrößte: ohne gemeinsame Sprache zu starten. Wenn Sie Ihr KI-Projekt nicht dem Zufall überlassen möchten und mit Orientierung statt Bauchgefühl starten wollen: Lassen Sie uns gemeinsam Ihren KI-Kompass ausrichten.",[666],{"type":325,"attrs":667},{"color":327},[669],{"_uid":670,"media":671,"headline":677,"component":688},"e62c3a6c-86b2-4538-8faf-c5de4c1f88d5",{"id":672,"alt":673,"name":41,"focus":41,"title":674,"source":41,"filename":675,"copyright":41,"fieldtype":43,"meta_data":676,"is_external_url":45},133884419971977,"A futuristic, glowing compass with a transparent dome displays a blue and pink needle, set on a dark background.","Der KI-Kompass","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F180740\u002F3840x2160\u002F3de7b60086\u002Fki_kompass_header.png",{"alt":673,"title":674,"source":41,"copyright":41},{"type":17,"content":678},[679],{"type":20,"attrs":680,"content":681},{"textAlign":22},[682,684],{"text":683,"type":26},"Vom Buzzword zur Strategie: ",{"text":685,"type":26,"marks":686},"Der KI-Kompass als Erfolgsschlüssel",[687],{"type":308},"MediaHero",[690],"cfa8e739-dc5b-4239-ab1b-97232ab94ef1",[692],"6c327e6a-b387-4056-a36c-d5f33b79bed3",[694,695],"2b5052bc-db30-4ae9-87f0-ede87bb56855","c68efb2e-60c7-4bd6-a9ed-a1a52ba0a965",[697],{"id":41,"_uid":698,"form":699,"intro":700,"target":722,"contact":724,"component":725,"textFailure":726,"textSuccess":729,"titleFailure":732,"titleSuccess":735,"shouldRedirect":45,"buttonSuccessLabel":41,"googleAnalyticsEvent":41,"trackGoogleAnalytics":45},"48350e14-d162-4dc4-a863-7cebb2c5f825","30bb3154-6b97-41ea-aa21-55a700818918|||3780485|||2602_Kontaktformular_Development_DE",[701],{"cta":702,"_uid":703,"text":704,"headline":711,"component":309},[],"d7e54876-c278-40fa-9a87-70c8b676484d",{"type":17,"content":705},[706],{"type":20,"attrs":707,"content":708},{"textAlign":22},[709],{"text":710,"type":26},"Wir zeigen Ihnen, wie Sie KI-Projekte mit klarem Fahrplan und UX-Exzellenz erfolgreich umsetzen. 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",[751],{"type":325,"attrs":752},{"color":327},{"text":754,"type":26,"marks":755},"Doch eine zentrale Frage bleibt offen:",[756,758],{"type":325,"attrs":757},{"color":327},{"type":308},{"text":760,"type":26,"marks":761}," Was genau soll diese KI eigentlich tun? ",[762],{"type":325,"attrs":763},{"color":327},{"type":20,"attrs":765,"content":766},{"textAlign":22},[767],{"text":768,"type":26,"marks":769},"Sobald die ersten konkreten Gespräche stattfinden, tauchen Unsicherheiten auf, denn oft fehlt eine “gemeinsame Sprache\", um Ambitionen verständlich auszudrücken. Teams sprechen über KI, aber jeder meint etwas anderes. So entsteht in dieser frühen Phase ein diffuses Gefühl der Orientierungslosigkeit – nicht unbedingt wegen fehlenden Wissens, sondern aufgrund fehlender gemeinsamer Begriffe. ",[770],{"type":325,"attrs":771},{"color":327},{"type":20,"attrs":773,"content":774},{"textAlign":22},[775,780,789],{"text":776,"type":26,"marks":777},"Und wenn ein Projekt unter diesen Vorzeichen startet, läuft es oft in Schlangenlinien: widersprüchliche Erwartungen, zu viele Richtungswechsel, teure Iterationen und ein wachsendes Risiko, dass die Lösung am Ende weder nutzerzentriert noch markenkonform ist. Das bestätigt der Bericht des Massachusetts Institute of Technology (MIT): 95% aller KI-Projekte scheitern bei der Umsetzung und erzielen keine Erträge. 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Erfahre, warum dekorative „Surface AI“ ausgedient hat und wie Design Komplexität in echten Wettbewerbsvorteil verwandelt.","7f7f3863-c029-4637-b34c-166a8dedda81",[1402,1657,1666,1738],{"_uid":1403,"intro":1404,"content":1432,"component":414},"9db552fe-b765-43ec-8d12-0aba783fa13f",[1405],{"cta":1406,"_uid":1407,"text":1408,"headline":1421,"component":309},[],"06efcc4e-a646-4319-8ac9-83d6bab26d90",{"type":17,"content":1409},[1410,1419],{"type":20,"attrs":1411,"content":1412},{"textAlign":22},[1413],{"text":1414,"type":26,"marks":1415},"Hand aufs Herz: Wir sehen zu viele „AI-Buttons“, die nachträglich irgendwo eingebaut wurden, um den Eindruck digitaler Transformation zu vermitteln. Das ist Kosmetik, keine Strategie.",[1416],{"type":325,"attrs":1417},{"color":1418},"#000000",{"type":20,"attrs":1420},{"textAlign":22},{"type":17,"content":1422},[1423],{"type":20,"attrs":1424,"content":1425},{"textAlign":22},[1426,1430],{"text":1427,"type":26,"marks":1428},"Schluss",[1429],{"type":308},{"text":1431,"type":26}," mit \"Surface AI\"",[1433,1448,1502,1511,1575],{"id":41,"_uid":1434,"content":1435,"component":413},"26d25faa-7a10-4e96-9278-7d28d3c268f0",[1436],{"_uid":1437,"text":1438,"headline":41,"component":356},"35271ae2-2452-4ff0-8624-840fffb7c79c",{"type":17,"content":1439},[1440],{"type":20,"attrs":1441,"content":1442},{"textAlign":22},[1443],{"text":1444,"type":26,"marks":1445},"Weil Automatisierung Routinearbeit reduzieren kann, verschiebt sich der Fokus von Detailoptimierung hin zu Skalierung und Systemdenken. Die Aufgabe von Design im Jahr 2026 ist es, Komplexität in Klarheit zu verwandeln. Nicht einzelne Features oder Buttons gestalten, sondern ganze Ökosysteme, in denen Daten, KI und Menschen nahtlos ineinander greifen. Die Frage lautet nicht mehr: „Können wir hier KI einsetzen?“, sondern: „Kannst du diese Technologie so in KI übersetzen, dass sie uns einen echten Wettbewerbsvorteil verschafft?“",[1446],{"type":325,"attrs":1447},{"color":1418},{"id":41,"_uid":1449,"content":1450,"component":413},"1cac0f52-8753-459b-8bae-e0eab92d5673",[1451],{"_uid":1452,"text":1453,"headline":1501,"component":356},"890ad742-fcd8-408a-8ef6-b25ef70fb249",{"type":17,"content":1454},[1455,1463,1471],{"type":20,"attrs":1456,"content":1457},{"textAlign":22},[1458],{"text":1459,"type":26,"marks":1460},"Viele Unternehmen fürchten gerade, den Anschluss zu verlieren. Dadurch kann FOMO entstehen, also Fear Of Missing Out, was wiederum das Risiko in die Höhe treibt, eine teure, generische Lösung zu betreiben, die am Ende niemand nutzt.",[1461],{"type":325,"attrs":1462},{"color":1418},{"type":20,"attrs":1464,"content":1465},{"textAlign":22},[1466],{"text":1467,"type":26,"marks":1468},"Ein generischer Chatbot ist zum Beispiel selten die passende Lösung für spezifische Probleme. Da die Betriebskosten für leistungsfähige Modelle steigen, kann sich kein Unternehmen ineffiziente Abläufe leisten. Mitarbeitende wollen keine langen Unterhaltungen mit einer KI führen, um eine einfache Aufgabe zu erledigen, sondern Werkzeuge, die Aufgaben gezielt unterstützen. ",[1469],{"type":325,"attrs":1470},{"color":1418},{"type":20,"attrs":1472,"content":1473},{"textAlign":22},[1474,1479,1485,1490,1496],{"text":1475,"type":26,"marks":1476},"Hier wird Design zur wirtschaftlichen Disziplin und gleichzeitig zur Strategie. Statt „Hype-Features“ braucht es maßgeschneiderte Lösungen. Eine KI, die genau ",[1477],{"type":325,"attrs":1478},{"color":1418},{"text":1480,"type":26,"marks":1481},"Ihre ",[1482,1484],{"type":325,"attrs":1483},{"color":1418},{"type":350},{"text":1486,"type":26,"marks":1487},"Prozesse kennt, spart Zeit und Nerven. Eine KI, die ",[1488],{"type":325,"attrs":1489},{"color":1418},{"text":1491,"type":26,"marks":1492},"Ihre",[1493,1495],{"type":325,"attrs":1494},{"color":1418},{"type":350},{"text":1497,"type":26,"marks":1498}," Unternehmensdaten sicher navigiert, schafft Mehrwert statt Frust. Differenzierung entsteht heute nicht mehr durch ein buntes Logo, sondern durch operative Überlegenheit und optimale Customer Experiences: Wer die KI am besten auf seine eigenen Szenarien zuschneidet, gewinnt, weil das Tool akzeptiert, genutzt und damit rentabel wird.",[1499],{"type":325,"attrs":1500},{"color":1418},"Akzeptanz als wirtschaftlicher Erfolgsfaktor",{"id":41,"_uid":1503,"size":1084,"asset":1504,"intro":1510,"video":41,"component":1132,"coloredBackground":45},"1e51a0f2-d0cb-4374-a738-5d2f6e20f756",{"id":1505,"alt":1506,"name":41,"focus":41,"title":41,"source":41,"filename":1507,"copyright":41,"fieldtype":43,"meta_data":1508,"is_external_url":45},141353462010388,"Laptop mit Flussdiagramm auf Holzschreibtisch neben gestapelten 3D-Würfeln mit Drähten, Stift und Notizbuch im Vordergrund.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F180740\u002F1024x1024\u002F8094be11b6\u002Fim_flow_computer.png",{"alt":1506,"size":1509,"title":41,"source":41,"copyright":41},"1016x671",[],{"id":41,"_uid":1512,"content":1513,"component":413},"8d2ece8a-9b2b-490b-8ba2-c2ff6c7300d0",[1514],{"_uid":1515,"text":1516,"headline":1574,"component":356},"b537058b-28c8-47d8-9846-4e02f2a267ab",{"type":17,"content":1517},[1518,1526,1534,1566],{"type":20,"attrs":1519,"content":1520},{"textAlign":22},[1521],{"text":1522,"type":26,"marks":1523},"Design gehört heute in die Strategie, als gleichberechtigter Partner für Tech und Business.",[1524],{"type":325,"attrs":1525},{"color":1418},{"type":20,"attrs":1527,"content":1528},{"textAlign":22},[1529],{"text":1530,"type":26,"marks":1531},"Warum? 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Design gestaltet nicht länger nur Screens, sondern die unsichtbaren Entscheidungen, aus denen die Customer Experience entsteht:",[1532],{"type":325,"attrs":1533},{"color":1418},{"type":479,"content":1535},[1536,1546,1556],{"type":482,"content":1537},[1538],{"type":20,"attrs":1539,"content":1540},{"textAlign":22},[1541],{"text":1542,"type":26,"marks":1543},"Wie erklärt die KI ihre Entscheidung?",[1544],{"type":325,"attrs":1545},{"color":1418},{"type":482,"content":1547},[1548],{"type":20,"attrs":1549,"content":1550},{"textAlign":22},[1551],{"text":1552,"type":26,"marks":1553},"Wann unterstützt die KI nur und wann agiert sie autonom?",[1554],{"type":325,"attrs":1555},{"color":1418},{"type":482,"content":1557},[1558],{"type":20,"attrs":1559,"content":1560},{"textAlign":22},[1561],{"text":1562,"type":26,"marks":1563},"Wie fühlt sich eine „automatische Antwort“ an – hilfreich oder bevormundend?",[1564],{"type":325,"attrs":1565},{"color":1418},{"type":20,"attrs":1567,"content":1568},{"textAlign":22},[1569],{"text":1570,"type":26,"marks":1571},"Das sind keine reinen Tech-Fragen. Es sind Fragen des Vertrauens. Design stellt sicher, dass das Produkt verständlich, interpretierbar und konsistent bleibt, selbst wenn eine komplexe Logik im Hintergrund arbeitet. Wir übersetzen technische Möglichkeiten in ein Erlebnis, dem Menschen vertrauen wollen.",[1572],{"type":325,"attrs":1573},{"color":1418},"Die Gestaltung des Unsichtbaren",{"id":41,"_uid":1576,"content":1577,"component":413},"41f4ce5f-d85c-4f44-a262-587212db4581",[1578],{"_uid":1579,"text":1580,"headline":1656,"component":356},"fe47c845-228b-4eb8-9c0d-89ae821ad190",{"type":17,"content":1581},[1582,1590,1598,1648],{"type":20,"attrs":1583,"content":1584},{"textAlign":22},[1585],{"text":1586,"type":26,"marks":1587},"Früher haben Berater:innen lange Präsentationen gehalten und bunte Bilder gezeigt. In der Enterprise-Welt von heute zählt das nicht mehr. Was zählt, sind belastbare Entscheidungsgrundlagen, denn Investitionen müssen absicherbar sein.",[1588],{"type":325,"attrs":1589},{"color":1418},{"type":20,"attrs":1591,"content":1592},{"textAlign":22},[1593],{"text":1594,"type":26,"marks":1595},"Deshalb verändert sich die Rolle von Design, weg von Annahmen hin zu überprüfbarer Evidenz; Risikomanagement durch Klarheit:",[1596],{"type":325,"attrs":1597},{"color":1418},{"type":479,"content":1599},[1600,1616,1632],{"type":482,"content":1601},[1602],{"type":20,"attrs":1603,"content":1604},{"textAlign":22},[1605,1611],{"text":1606,"type":26,"marks":1607},"Navigation statt Neuerfindung:",[1608,1610],{"type":325,"attrs":1609},{"color":1418},{"type":308},{"text":1612,"type":26,"marks":1613}," Wir scannen den Markt permanent und wissen, welche Lösungen und Patterns bereits existieren und funktionieren. Dadurch wissen wir, wann wir auf bestehende Bausteine zurückgreifen können und wann es doch eine ganz neue Lösung braucht.",[1614],{"type":325,"attrs":1615},{"color":1418},{"type":482,"content":1617},[1618],{"type":20,"attrs":1619,"content":1620},{"textAlign":22},[1621,1627],{"text":1622,"type":26,"marks":1623},"Validierung statt Hoffnung:",[1624,1626],{"type":325,"attrs":1625},{"color":1418},{"type":308},{"text":1628,"type":26,"marks":1629}," Wenn neue Wege nötig sind, machen wir Konzepte als Prototypen sofort anfassbar und können sie testen, bevor sie skaliert werden. ",[1630],{"type":325,"attrs":1631},{"color":1418},{"type":482,"content":1633},[1634],{"type":20,"attrs":1635,"content":1636},{"textAlign":22},[1637,1643],{"text":1638,"type":26,"marks":1639},"Echte Markttests:",[1640,1642],{"type":325,"attrs":1641},{"color":1418},{"type":308},{"text":1644,"type":26,"marks":1645}," Indem wir die Lösung mit echten Nutzer:innen testen und evaluieren, schaffen wir Insights, die wir Kunden direkt an die Hand geben können.",[1646],{"type":325,"attrs":1647},{"color":1418},{"type":20,"attrs":1649,"content":1650},{"textAlign":22},[1651],{"text":1652,"type":26,"marks":1653},"So wird frühzeitig sichtbar, ob ein Business Case tragfähig ist und wo die Risiken liegen.",[1654],{"type":325,"attrs":1655},{"color":1418},"Evidenz statt PowerPoints und Annahmen",{"id":41,"_uid":1658,"size":1084,"asset":1659,"intro":1665,"video":41,"component":1132,"coloredBackground":45},"b7eb49db-cdaa-45f5-a25d-32d55f7ba368",{"id":1660,"alt":1661,"name":41,"focus":41,"title":41,"source":41,"filename":1662,"copyright":41,"fieldtype":43,"meta_data":1663,"is_external_url":45},141353462022677,"Verschiedene verbundene Diagramm-Karten und ein Kompass auf einem Holztisch, daneben ein Tablet mit ähnlichem Diagramm, mit Stift und Brille.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F180740\u002F1024x1024\u002F201d91f6c8\u002Fim_flow_desk.png",{"alt":1661,"size":1664,"title":41,"source":41,"copyright":41},"1024x663",[],{"_uid":1667,"intro":1668,"content":1686,"component":414},"a2338062-04ea-4549-8e7f-dcc17b6fa2a1",[1669],{"cta":1670,"_uid":1671,"text":1672,"headline":1675,"component":309},[],"f547d472-41bb-459a-8f9f-1e77017d57da",{"type":17,"content":1673},[1674],{"type":20},{"type":17,"content":1676},[1677],{"type":20,"attrs":1678,"content":1679},{"textAlign":22},[1680,1684],{"text":1681,"type":26,"marks":1682},"Revolution",[1683],{"type":308},{"text":1685,"type":26}," statt Reform",[1687],{"id":41,"_uid":1688,"content":1689,"component":413},"dceddbeb-698c-4f57-b203-8453597918cd",[1690,1710,1733],{"_uid":1691,"text":1692,"headline":41,"component":356},"3f00a1d7-d17c-45ad-b5df-5895dad351ff",{"type":17,"content":1693},[1694,1702],{"type":20,"attrs":1695,"content":1696},{"textAlign":22},[1697],{"text":1698,"type":26,"marks":1699},"Es geht nicht darum, bestehende Lösungen um nur 5% effizienter zu machen. Das ist Reform. Wir befinden uns in einer Revolution, und generative KI eröffnet die Möglichkeit, Produkte von Grund auf neu zu denken. Die entscheidende Frage lautet daher nicht, ob wir eine bestehende Oberfläche optimieren, sondern ob wir das zugrunde liegende Problem neu beantworten können.",[1700],{"type":325,"attrs":1701},{"color":1418},{"type":20,"attrs":1703,"content":1704},{"textAlign":22},[1705],{"text":1706,"type":26,"marks":1707},"Dafür braucht es Designer mit Mut,Vision und Weitblick. KI liefert Logik und Geschwindigkeit, Design schafft Emotionen, Bedeutung und Erlebnis. Reibungslose Funktionalität ist 2026 die Voraussetzung. Um sich vom Wettbewerb abzuheben, ist das zu wenig. Design muss deshalb den ‚WOW‘-Faktor bringen – nicht durch technische Spielerei, sondern durch das Gefühl von Magie im Erlebnis. Ein Produkt, das meine Bedürfnisse erahnt und mir Spaß macht, gewinnt. Wir müssen Technologie wieder mit Freude aufladen.",[1708],{"type":325,"attrs":1709},{"color":1418},{"_uid":1711,"text":1712,"headline":1732,"component":356},"6881ccce-d29b-4bc2-8cc1-f2b90d36403b",{"type":17,"content":1713},[1714],{"type":20,"attrs":1715,"content":1716},{"textAlign":22},[1717,1722,1727],{"text":1718,"type":26,"marks":1719},"Gute Gestaltung allein reicht nicht: Verlässliche KI-Systeme entstehen erst durch das Zusammenspiel von Design, technologischem Verständnis und Know-how über Datenflüsse. Wer die Leistungsfähigkeit und Grenzen von Modellen kennt, schafft Vertrauen – statt falscher Versprechen. Genau dafür nutzen wir unseren ",[1720],{"type":325,"attrs":1721},{"color":1418},{"text":275,"type":26,"marks":1723},[1724,1726],{"type":325,"attrs":1725},{"color":1418},{"type":308},{"text":1728,"type":26,"marks":1729},": Er hilft Teams, technische Leitplanken frühzeitig zu definieren – bevor sie zur Hürde werden.",[1730],{"type":325,"attrs":1731},{"color":1418},"Technik verstehen ist keine Option mehr",{"_uid":1734,"link":1735,"label":1737,"component":166,"googleAnalyticsEvent":41,"trackGoogleAnalytics":45},"8774877f-b08b-4c44-85c1-8bf114fa348a",{"id":280,"url":41,"linktype":36,"fieldtype":66,"cached_url":1736,"prep":68},"\u002Fch\u002Finsights\u002Fblog\u002FKi-Kompass\u002F","Mehr über den KI-Kompass erfahren",{"_uid":1739,"text":1740,"author":1753,"button":1754,"component":1150,"authorInfo":1755,"authorImage":1756,"authorLocation":1761},"2ee3e78c-77e7-4212-ba2f-426fc7e310d4",{"type":17,"content":1741},[1742],{"type":20,"attrs":1743,"content":1744},{"textAlign":22},[1745,1747,1751],{"text":1746,"type":26},"Design im Jahr 2026 bedeutet, das Mögliche sichtbar zu machen. Das Komplexe verständlich. Das Wichtige spürbar. ",{"text":1748,"type":26,"marks":1749},"KI ist dabei wie ein starker Strom",[1750],{"type":308},{"text":1752,"type":26},", in den Teams bewusst einsteigen können. Die entscheidende Frage lautet: Nimmt Ihr Design diesen Strom auf und hilft es Ihrer Organisation, nicht nur mitzuschwimmen, sondern einen eigenen Kurs zu setzen?","Alyona Morozava",[],"UX Designer",{"id":1757,"alt":1758,"name":41,"focus":41,"title":41,"source":547,"filename":1759,"copyright":547,"fieldtype":43,"meta_data":1760,"is_external_url":45},11748308,"Alyona Morozova","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F180740\u002F500x500\u002Fca2d937b47\u002Falyona-morozova.jpg",{},"Ergosign München",[1763],{"_uid":1764,"media":1765,"headline":1770,"component":688},"38cd4756-b7a6-4237-8fab-72bb0209e6e7",{"id":1766,"alt":1767,"name":41,"focus":41,"title":41,"source":41,"filename":1768,"copyright":41,"fieldtype":43,"meta_data":1769,"is_external_url":45},141352590172600,"Hand steuert ein kleines Fahrzeug durch eine verschnörkelte Glasbahn mit funkelnden Lichtern auf einer Steinoberfläche.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F180740\u002F1024x1024\u002Fb88aa792de\u002Fim_flow_header.png",{"alt":1767,"title":41,"source":41,"copyright":41},{"type":17,"content":1771},[1772],{"type":20,"attrs":1773,"content":1774},{"textAlign":22},[1775,1778],{"text":1390,"type":26,"marks":1776},[1777],{"type":308},{"text":1779,"type":26},": Welche Rolle übernimmt Design 2026?",[1320,690],[692,1288,1286],[1783,695],"7cd3aa22-4087-4588-b65f-aa4842e631c1",[],[1786],{"id":41,"_uid":1787,"content":1788,"headline":1809,"component":1315},"85c52f9e-0fbc-4d46-be0e-bdc62c978a86",[1789],{"_uid":1790,"text":1791,"headline":41,"component":356},"8109d3c0-baa7-40fc-b765-fcaac98e10e9",{"type":17,"content":1792},[1793,1801],{"type":20,"attrs":1794,"content":1795},{"textAlign":22},[1796],{"text":1797,"type":26,"marks":1798},"Generative KI ist 2026 kein Zukunftsversprechen mehr, sondern eine operative Realität. Assistenzsysteme und KI-gestützte Workflows sind vielerorts standardmäßig produktiv im Einsatz – in Service, Vertrieb, Operations oder HR. Unternehmen haben Governance-Strukturen geschaffen, Verantwortlichkeiten geklärt und KI als steuerbare Investition etabliert. ",[1799],{"type":325,"attrs":1800},{"color":1418},{"type":20,"attrs":1802,"content":1803},{"textAlign":22},[1804],{"text":1805,"type":26,"marks":1806},"Dabei öffnet sich ein deutlicher Graben: Die einen gestalten die Zukunft ihrer Geschäftsmodelle neu – die anderen setzen KI lediglich als dekoratives Gadget ein. Der Unterschied wird spätestens 2026 für jeden sichtbar sein, denn Nutzer:innen lassen sich schon längst nicht mehr vom bloßen ‚Wow, es spricht‘-Effekt beeindrucken. Sie wollen keine Show, sondern Verlässlichkeit: Es muss einfach 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echter Mehrwert entsteht – durch UX, Technologie und Recht.","7f11f361-ec85-45c8-8e32-460d937f1e2f",[1899,1926,1935,2102,2146,2217,2226],{"id":41,"_uid":1900,"content":1901,"headline":1915,"component":1315},"ef15ae17-aa86-4cdf-821a-1865cdc54535",[1902],{"_uid":1903,"text":1904,"headline":41,"component":356},"38e144c6-4577-4f66-80fe-c560a332291f",{"type":17,"content":1905},[1906],{"type":20,"attrs":1907,"content":1908},{"textAlign":22},[1909,1911,1913],{"text":1910,"type":26},"Weg von der KI-Demo, hin zum echten Produkt: Die Masterclass hat gezeigt, warum viele Unternehmen im sogenannten „Productivity Paradox“ feststecken – KI wirkt in Demos beeindruckend, scheitert im Alltag jedoch häufig, etwa durch mangelhafte User Experience, ungewollte Halluzinationen oder rechtliche Unsicherheiten.",{"type":1912},"hard_break",{"text":1914,"type":26},"Gemeinsam haben wir – Ergosign und SKW Schwarz – anhand praxisnaher Beispiele vermittelt, wie sich KI erfolgreich und rechtssicher in Produkte 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Deutlich wurde: Echter Mehrwert entsteht nur, wenn User Experience, Technologie und rechtliche Leitplanken wie der AI Act und die DSGVO zusammenspielen. Ergosign stellte zudem praxiserprobte Ansätze wie die „AI Delegation Matrix“ und „GenAI Ops“ vor und zeigte, wie sich rechtliche Anforderungen von Beginn an in die Produktentwicklung integrieren lassen – für KI-Projekte, die reale Probleme lösen und gleichzeitig rechtssicher umgesetzt sind.",{"type":17,"content":1916},[1917],{"type":20,"attrs":1918,"content":1919},{"textAlign":22},[1920,1922],{"text":1921,"type":26},"Unsere Masterclass",{"text":1923,"type":26,"marks":1924}," im Überblick",[1925],{"type":308},{"id":41,"_uid":1927,"size":1928,"asset":1929,"intro":1934,"video":41,"autoplay":45,"component":1132,"showBorder":45,"coloredBackground":45},"5661c373-4de8-4bb5-8e3c-9c3590d5d602","narrow",{"id":1930,"alt":1931,"name":41,"focus":41,"title":41,"source":547,"filename":1932,"copyright":547,"fieldtype":43,"meta_data":1933,"is_external_url":45},173955920593931,"Konferenzraum bei der OMR 2026 mit Publikum und dekorativen Wänden. Zwei Personen auf der Bühne halten einen Vortrag zum Thema \"Beyond the Hype\" über KI.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F180740\u002F2048x1536\u002F0bf88b9034\u002Fpublikum1.jpg",{"alt":1931,"size":1014,"title":41,"source":547,"copyright":547},[],{"_uid":1936,"intro":1937,"content":1975,"component":414},"31141e47-21f1-4614-9df4-8398dc1f324a",[1938],{"cta":1939,"_uid":1945,"text":1946,"headline":1964,"component":309},[1940],{"_uid":1941,"link":1942,"label":1944,"component":166,"googleAnalyticsEvent":41,"trackGoogleAnalytics":45},"1e53d86d-5223-43cc-ad76-80d189e14d69",{"id":41,"url":1943,"linktype":786,"fieldtype":66,"cached_url":1943},"#contact","Folien anfragen","eb898ea9-902d-4abb-8c20-52b7fb7254a0",{"type":17,"content":1947},[1948],{"type":20,"attrs":1949,"content":1950},{"textAlign":22},[1951,1953,1954,1956,1957,1958,1962],{"text":1952,"type":26},"Du möchtest die vollständigen Inhalte zu den Key Takeways erhalten?",{"type":1912},{"text":1955,"type":26},"Die Vortragsfolien werden allen Teilnehmenden der Masterclass automatisch per E-Mail zugesendet. ",{"type":1912},{"type":1912},{"text":1959,"type":26,"marks":1960},"Wenn du nicht live bei der OMR26 dabei warst, kannst du die Unterlagen gerne über unser Kontaktformular anfragen ",[1961],{"type":308},{"text":1963,"type":26},"– du erhältst sie dann per E-Mail von uns.",{"type":17,"content":1965},[1966],{"type":20,"attrs":1967,"content":1968},{"textAlign":22},[1969,1971],{"text":1970,"type":26},"Deine Masterclass ",{"text":1972,"type":26,"marks":1973},"Key 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