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Die Idee klingt klar – ein „Service Assistant“, der proaktiv Hinweise gibt und Bedienungen erleichtert.",[452],{"type":325,"attrs":453},{"color":327},{"type":20,"attrs":455,"content":456},{"textAlign":22},[457],{"text":458,"type":26,"marks":459},"Im KI-Kompass-Gespräch zeigte sich jedoch schnell: Obwohl alle dieselbe Idee formuliert hatten, meinten sie etwas völlig Unterschiedliches.",[460],{"type":325,"attrs":461},{"color":327},{"type":20,"attrs":463,"content":464},{"textAlign":22},[465],{"text":466,"type":26,"marks":467},"Das Produktteam wollte eine KI, die autonom Vorschläge macht und Probleme aktiv erkennt. Marketing träumte von einer warmen, personalisierten Interaktion – ein emotionaler Assistent im Markenstil. Der Sicherheitsbereich bestand auf strengen Grenzen: keine Automatisierung während der Fahrt, volle Transparenz, maximale Nachvollziehbarkeit. Engineering sah technische Limitierungen, besonders bei Echtzeitdaten und Erklärbarkeit. Formal sah das Projekt klar aus. Im Gespräch wurde deutlich: Es gab vier völlig unterschiedliche Produktvisionen.",[468],{"type":325,"attrs":469},{"color":327},{"type":20,"attrs":471,"content":472},{"textAlign":22},[473],{"text":474,"type":26,"marks":475},"Durch das Konfigurieren der Skalen entstand dann jedoch ein gemeinsames Bild. Die KI sollte kein autonomer Co-Pilot werden und auch keine emotionale Figur verkörpern. 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Sie entstand durch das gemeinsame Durchlaufen der Skalen – durch das Sprechen über Grenzen, Ambitionen, Sorgen und Erwartungen.",[538],{"type":325,"attrs":539},{"color":327},{"_uid":541,"media":542,"video":41,"headline":41,"component":364,"aspectRatio":365,"preserveAspectRatio":45},"1dede0c4-3542-4ebe-b794-e635e0829c86",{"id":543,"alt":544,"name":545,"focus":41,"title":545,"source":41,"filename":546,"copyright":547,"fieldtype":43,"meta_data":548,"is_external_url":45},133892174335128,"Five people in a brightly lit office sitting around a table with laptops, engaged in a discussion and smiling. 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Sie scheitern an etwas viel Menschlicherem: unklaren Anforderungen, fehlender gemeinsamer Sprache und unterschiedlichen Erwartungshaltungen zwischen Business, Design, Legal und Tech. Oft beginnen Teams hochmotiviert, nur um Wochen später festzustellen, dass alle von etwas anderem sprechen.",[584],{"type":325,"attrs":585},{"color":327},{"type":20,"attrs":587,"content":588},{"textAlign":22},[589,594,600],{"text":590,"type":26,"marks":591},"Nach mehreren Iterationen und im Austausch mit Experten aus unterschiedlichen Fachbereichen wie IT Engineering, Data Science, Entwicklern und Projektmanagement sowie UX-Designern geht unser KI-Kompass genau dieses Problem an. Er übersetzt abstrakte KI-Konzepte in konkrete Entscheidungen und bringt so alle Stakeholder auf eine gemeinsame Linie. Er legt Leitplanken fest, bevor Ressourcen investiert werden, und verhindert teure Umwege oder Fehlentwicklungen. Noch bevor der erste Workshop beginnt, entsteht ein gemeinsames KI-Profil – ein klares Bild davon, wie das System funktionieren und wirken soll und welche Richtung es bewusst ",[592],{"type":325,"attrs":593},{"color":327},{"text":595,"type":26,"marks":596},"nicht",[597,599],{"type":325,"attrs":598},{"color":327},{"type":350},{"text":601,"type":26,"marks":602}," einschlagen darf.",[603],{"type":325,"attrs":604},{"color":327},{"type":20,"attrs":606,"content":607},{"textAlign":22},[608],{"text":609,"type":26,"marks":610},"Was bleibt, ist kein nebulöser Wunsch nach „irgendeinem KI-Mehrwert“, sondern strategische Orientierung: ein Projekt, das bewusst, fokussiert und mit einer geteilten Vision startet.",[611],{"type":325,"attrs":612},{"color":327},{"_uid":614,"intro":615,"content":636,"component":414},"8304c489-64a1-4f98-8c47-008eb4a2a4ca",[616],{"cta":617,"_uid":618,"text":619,"headline":623,"component":309},[],"676ae329-05ed-4c93-b0fc-e3cdf550d346",{"type":17,"content":620},[621],{"type":20,"attrs":622},{"textAlign":22},{"type":17,"content":624},[625],{"type":20,"attrs":626,"content":627},{"textAlign":22},[628,630,634],{"text":629,"type":26},"Was am ",{"text":631,"type":26,"marks":632},"Ende",[633],{"type":308},{"text":635,"type":26}," steht",[637],{"id":41,"_uid":638,"content":639,"component":413},"45026525-0bbd-490d-8a7d-7588b27f5ab6",[640],{"_uid":641,"text":642,"headline":41,"component":356},"e32ebfa2-6eb3-4ed4-8ff3-94691c3ebabf",{"type":17,"content":643},[644,652,660],{"type":20,"attrs":645,"content":646},{"textAlign":22},[647],{"text":648,"type":26,"marks":649},"Der KI-Kompass liefert kein fertiges Konzept. Aber er liefert etwas, das in dieser frühen Phase weit wertvoller ist: ein klar beschriebenes KI-Systemprofil. Ein gemeinsames Bild davon, welche Rolle die KI übernehmen soll, wie viel Einfluss sie auf die Nutzer hat, wie transparent sie sein muss und welche Grenzen sie nicht überschreiten darf.",[650],{"type":325,"attrs":651},{"color":327},{"type":20,"attrs":653,"content":654},{"textAlign":22},[655],{"text":656,"type":26,"marks":657},"Dieses Profil ist strategisch formuliert und für alle verständlich. Es bildet den idealen Startpunkt für jeden AI-Ideation-Workshop – und die Grundlage für ein verantwortungsvolles, nutzerzentriertes und markenkonformes KI-Produkt.",[658],{"type":325,"attrs":659},{"color":327},{"type":20,"attrs":661,"content":662},{"textAlign":22},[663],{"text":664,"type":26,"marks":665},"Der größte Fehler in KI-Projekten ist, zu früh mit der Umsetzung zu beginnen. Der zweitgrößte: ohne gemeinsame Sprache zu starten. Wenn Sie Ihr KI-Projekt nicht dem Zufall überlassen möchten und mit Orientierung statt Bauchgefühl starten wollen: Lassen Sie uns gemeinsam Ihren KI-Kompass ausrichten.",[666],{"type":325,"attrs":667},{"color":327},[669],{"_uid":670,"media":671,"headline":677,"component":688},"e62c3a6c-86b2-4538-8faf-c5de4c1f88d5",{"id":672,"alt":673,"name":41,"focus":41,"title":674,"source":41,"filename":675,"copyright":41,"fieldtype":43,"meta_data":676,"is_external_url":45},133884419971977,"A futuristic, glowing compass with a transparent dome displays a blue and pink needle, set on a dark background.","Der KI-Kompass","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F180740\u002F3840x2160\u002F3de7b60086\u002Fki_kompass_header.png",{"alt":673,"title":674,"source":41,"copyright":41},{"type":17,"content":678},[679],{"type":20,"attrs":680,"content":681},{"textAlign":22},[682,684],{"text":683,"type":26},"Vom Buzzword zur Strategie: ",{"text":685,"type":26,"marks":686},"Der KI-Kompass als Erfolgsschlüssel",[687],{"type":308},"MediaHero",[690],"cfa8e739-dc5b-4239-ab1b-97232ab94ef1",[692],"6c327e6a-b387-4056-a36c-d5f33b79bed3",[694,695],"2b5052bc-db30-4ae9-87f0-ede87bb56855","c68efb2e-60c7-4bd6-a9ed-a1a52ba0a965",[697],{"id":41,"_uid":698,"form":699,"intro":700,"target":722,"contact":724,"component":725,"textFailure":726,"textSuccess":729,"titleFailure":732,"titleSuccess":735,"shouldRedirect":45,"buttonSuccessLabel":41,"googleAnalyticsEvent":41,"trackGoogleAnalytics":45},"48350e14-d162-4dc4-a863-7cebb2c5f825","30bb3154-6b97-41ea-aa21-55a700818918|||3780485|||2602_Kontaktformular_Development_DE",[701],{"cta":702,"_uid":703,"text":704,"headline":711,"component":309},[],"d7e54876-c278-40fa-9a87-70c8b676484d",{"type":17,"content":705},[706],{"type":20,"attrs":707,"content":708},{"textAlign":22},[709],{"text":710,"type":26},"Wir zeigen Ihnen, wie Sie KI-Projekte mit klarem Fahrplan und UX-Exzellenz erfolgreich umsetzen. 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",[751],{"type":325,"attrs":752},{"color":327},{"text":754,"type":26,"marks":755},"Doch eine zentrale Frage bleibt offen:",[756,758],{"type":325,"attrs":757},{"color":327},{"type":308},{"text":760,"type":26,"marks":761}," Was genau soll diese KI eigentlich tun? ",[762],{"type":325,"attrs":763},{"color":327},{"type":20,"attrs":765,"content":766},{"textAlign":22},[767],{"text":768,"type":26,"marks":769},"Sobald die ersten konkreten Gespräche stattfinden, tauchen Unsicherheiten auf, denn oft fehlt eine “gemeinsame Sprache\", um Ambitionen verständlich auszudrücken. Teams sprechen über KI, aber jeder meint etwas anderes. So entsteht in dieser frühen Phase ein diffuses Gefühl der Orientierungslosigkeit – nicht unbedingt wegen fehlenden Wissens, sondern aufgrund fehlender gemeinsamer Begriffe. ",[770],{"type":325,"attrs":771},{"color":327},{"type":20,"attrs":773,"content":774},{"textAlign":22},[775,780,789],{"text":776,"type":26,"marks":777},"Und wenn ein Projekt unter diesen Vorzeichen startet, läuft es oft in Schlangenlinien: widersprüchliche Erwartungen, zu viele Richtungswechsel, teure Iterationen und ein wachsendes Risiko, dass die Lösung am Ende weder nutzerzentriert noch markenkonform ist. Das bestätigt der Bericht des Massachusetts Institute of Technology (MIT): 95% aller KI-Projekte scheitern bei der Umsetzung und erzielen keine Erträge. 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Erfahre, warum dekorative „Surface AI“ ausgedient hat und wie Design Komplexität in echten Wettbewerbsvorteil verwandelt.","7f7f3863-c029-4637-b34c-166a8dedda81",[1402,1657,1666,1738],{"_uid":1403,"intro":1404,"content":1432,"component":414},"9db552fe-b765-43ec-8d12-0aba783fa13f",[1405],{"cta":1406,"_uid":1407,"text":1408,"headline":1421,"component":309},[],"06efcc4e-a646-4319-8ac9-83d6bab26d90",{"type":17,"content":1409},[1410,1419],{"type":20,"attrs":1411,"content":1412},{"textAlign":22},[1413],{"text":1414,"type":26,"marks":1415},"Hand aufs Herz: Wir sehen zu viele „AI-Buttons“, die nachträglich irgendwo eingebaut wurden, um den Eindruck digitaler Transformation zu vermitteln. Das ist Kosmetik, keine Strategie.",[1416],{"type":325,"attrs":1417},{"color":1418},"#000000",{"type":20,"attrs":1420},{"textAlign":22},{"type":17,"content":1422},[1423],{"type":20,"attrs":1424,"content":1425},{"textAlign":22},[1426,1430],{"text":1427,"type":26,"marks":1428},"Schluss",[1429],{"type":308},{"text":1431,"type":26}," mit \"Surface AI\"",[1433,1448,1502,1511,1575],{"id":41,"_uid":1434,"content":1435,"component":413},"26d25faa-7a10-4e96-9278-7d28d3c268f0",[1436],{"_uid":1437,"text":1438,"headline":41,"component":356},"35271ae2-2452-4ff0-8624-840fffb7c79c",{"type":17,"content":1439},[1440],{"type":20,"attrs":1441,"content":1442},{"textAlign":22},[1443],{"text":1444,"type":26,"marks":1445},"Weil Automatisierung Routinearbeit reduzieren kann, verschiebt sich der Fokus von Detailoptimierung hin zu Skalierung und Systemdenken. Die Aufgabe von Design im Jahr 2026 ist es, Komplexität in Klarheit zu verwandeln. Nicht einzelne Features oder Buttons gestalten, sondern ganze Ökosysteme, in denen Daten, KI und Menschen nahtlos ineinander greifen. Die Frage lautet nicht mehr: „Können wir hier KI einsetzen?“, sondern: „Kannst du diese Technologie so in KI übersetzen, dass sie uns einen echten Wettbewerbsvorteil verschafft?“",[1446],{"type":325,"attrs":1447},{"color":1418},{"id":41,"_uid":1449,"content":1450,"component":413},"1cac0f52-8753-459b-8bae-e0eab92d5673",[1451],{"_uid":1452,"text":1453,"headline":1501,"component":356},"890ad742-fcd8-408a-8ef6-b25ef70fb249",{"type":17,"content":1454},[1455,1463,1471],{"type":20,"attrs":1456,"content":1457},{"textAlign":22},[1458],{"text":1459,"type":26,"marks":1460},"Viele Unternehmen fürchten gerade, den Anschluss zu verlieren. Dadurch kann FOMO entstehen, also Fear Of Missing Out, was wiederum das Risiko in die Höhe treibt, eine teure, generische Lösung zu betreiben, die am Ende niemand nutzt.",[1461],{"type":325,"attrs":1462},{"color":1418},{"type":20,"attrs":1464,"content":1465},{"textAlign":22},[1466],{"text":1467,"type":26,"marks":1468},"Ein generischer Chatbot ist zum Beispiel selten die passende Lösung für spezifische Probleme. Da die Betriebskosten für leistungsfähige Modelle steigen, kann sich kein Unternehmen ineffiziente Abläufe leisten. Mitarbeitende wollen keine langen Unterhaltungen mit einer KI führen, um eine einfache Aufgabe zu erledigen, sondern Werkzeuge, die Aufgaben gezielt unterstützen. ",[1469],{"type":325,"attrs":1470},{"color":1418},{"type":20,"attrs":1472,"content":1473},{"textAlign":22},[1474,1479,1485,1490,1496],{"text":1475,"type":26,"marks":1476},"Hier wird Design zur wirtschaftlichen Disziplin und gleichzeitig zur Strategie. Statt „Hype-Features“ braucht es maßgeschneiderte Lösungen. Eine KI, die genau ",[1477],{"type":325,"attrs":1478},{"color":1418},{"text":1480,"type":26,"marks":1481},"Ihre ",[1482,1484],{"type":325,"attrs":1483},{"color":1418},{"type":350},{"text":1486,"type":26,"marks":1487},"Prozesse kennt, spart Zeit und Nerven. Eine KI, die ",[1488],{"type":325,"attrs":1489},{"color":1418},{"text":1491,"type":26,"marks":1492},"Ihre",[1493,1495],{"type":325,"attrs":1494},{"color":1418},{"type":350},{"text":1497,"type":26,"marks":1498}," Unternehmensdaten sicher navigiert, schafft Mehrwert statt Frust. Differenzierung entsteht heute nicht mehr durch ein buntes Logo, sondern durch operative Überlegenheit und optimale Customer Experiences: Wer die KI am besten auf seine eigenen Szenarien zuschneidet, gewinnt, weil das Tool akzeptiert, genutzt und damit rentabel wird.",[1499],{"type":325,"attrs":1500},{"color":1418},"Akzeptanz als wirtschaftlicher Erfolgsfaktor",{"id":41,"_uid":1503,"size":1084,"asset":1504,"intro":1510,"video":41,"component":1132,"coloredBackground":45},"1e51a0f2-d0cb-4374-a738-5d2f6e20f756",{"id":1505,"alt":1506,"name":41,"focus":41,"title":41,"source":41,"filename":1507,"copyright":41,"fieldtype":43,"meta_data":1508,"is_external_url":45},141353462010388,"Laptop mit Flussdiagramm auf Holzschreibtisch neben gestapelten 3D-Würfeln mit Drähten, Stift und Notizbuch im Vordergrund.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F180740\u002F1024x1024\u002F8094be11b6\u002Fim_flow_computer.png",{"alt":1506,"size":1509,"title":41,"source":41,"copyright":41},"1016x671",[],{"id":41,"_uid":1512,"content":1513,"component":413},"8d2ece8a-9b2b-490b-8ba2-c2ff6c7300d0",[1514],{"_uid":1515,"text":1516,"headline":1574,"component":356},"b537058b-28c8-47d8-9846-4e02f2a267ab",{"type":17,"content":1517},[1518,1526,1534,1566],{"type":20,"attrs":1519,"content":1520},{"textAlign":22},[1521],{"text":1522,"type":26,"marks":1523},"Design gehört heute in die Strategie, als gleichberechtigter Partner für Tech und Business.",[1524],{"type":325,"attrs":1525},{"color":1418},{"type":20,"attrs":1527,"content":1528},{"textAlign":22},[1529],{"text":1530,"type":26,"marks":1531},"Warum? Weil in einer KI-Welt die Oberfläche (der Screen) schrumpft, aber die Komplexität dahinter wächst. Design gestaltet nicht länger nur Screens, sondern die unsichtbaren Entscheidungen, aus denen die Customer Experience entsteht:",[1532],{"type":325,"attrs":1533},{"color":1418},{"type":479,"content":1535},[1536,1546,1556],{"type":482,"content":1537},[1538],{"type":20,"attrs":1539,"content":1540},{"textAlign":22},[1541],{"text":1542,"type":26,"marks":1543},"Wie erklärt die KI ihre Entscheidung?",[1544],{"type":325,"attrs":1545},{"color":1418},{"type":482,"content":1547},[1548],{"type":20,"attrs":1549,"content":1550},{"textAlign":22},[1551],{"text":1552,"type":26,"marks":1553},"Wann unterstützt die KI nur und wann agiert sie autonom?",[1554],{"type":325,"attrs":1555},{"color":1418},{"type":482,"content":1557},[1558],{"type":20,"attrs":1559,"content":1560},{"textAlign":22},[1561],{"text":1562,"type":26,"marks":1563},"Wie fühlt sich eine „automatische Antwort“ an – hilfreich oder bevormundend?",[1564],{"type":325,"attrs":1565},{"color":1418},{"type":20,"attrs":1567,"content":1568},{"textAlign":22},[1569],{"text":1570,"type":26,"marks":1571},"Das sind keine reinen Tech-Fragen. Es sind Fragen des Vertrauens. Design stellt sicher, dass das Produkt verständlich, interpretierbar und konsistent bleibt, selbst wenn eine komplexe Logik im Hintergrund arbeitet. Wir übersetzen technische Möglichkeiten in ein Erlebnis, dem Menschen vertrauen wollen.",[1572],{"type":325,"attrs":1573},{"color":1418},"Die Gestaltung des Unsichtbaren",{"id":41,"_uid":1576,"content":1577,"component":413},"41f4ce5f-d85c-4f44-a262-587212db4581",[1578],{"_uid":1579,"text":1580,"headline":1656,"component":356},"fe47c845-228b-4eb8-9c0d-89ae821ad190",{"type":17,"content":1581},[1582,1590,1598,1648],{"type":20,"attrs":1583,"content":1584},{"textAlign":22},[1585],{"text":1586,"type":26,"marks":1587},"Früher haben Berater:innen lange Präsentationen gehalten und bunte Bilder gezeigt. In der Enterprise-Welt von heute zählt das nicht mehr. Was zählt, sind belastbare Entscheidungsgrundlagen, denn Investitionen müssen absicherbar sein.",[1588],{"type":325,"attrs":1589},{"color":1418},{"type":20,"attrs":1591,"content":1592},{"textAlign":22},[1593],{"text":1594,"type":26,"marks":1595},"Deshalb verändert sich die Rolle von Design, weg von Annahmen hin zu überprüfbarer Evidenz; Risikomanagement durch Klarheit:",[1596],{"type":325,"attrs":1597},{"color":1418},{"type":479,"content":1599},[1600,1616,1632],{"type":482,"content":1601},[1602],{"type":20,"attrs":1603,"content":1604},{"textAlign":22},[1605,1611],{"text":1606,"type":26,"marks":1607},"Navigation statt Neuerfindung:",[1608,1610],{"type":325,"attrs":1609},{"color":1418},{"type":308},{"text":1612,"type":26,"marks":1613}," Wir scannen den Markt permanent und wissen, welche Lösungen und Patterns bereits existieren und funktionieren. Dadurch wissen wir, wann wir auf bestehende Bausteine zurückgreifen können und wann es doch eine ganz neue Lösung braucht.",[1614],{"type":325,"attrs":1615},{"color":1418},{"type":482,"content":1617},[1618],{"type":20,"attrs":1619,"content":1620},{"textAlign":22},[1621,1627],{"text":1622,"type":26,"marks":1623},"Validierung statt Hoffnung:",[1624,1626],{"type":325,"attrs":1625},{"color":1418},{"type":308},{"text":1628,"type":26,"marks":1629}," Wenn neue Wege nötig sind, machen wir Konzepte als Prototypen sofort anfassbar und können sie testen, bevor sie skaliert werden. ",[1630],{"type":325,"attrs":1631},{"color":1418},{"type":482,"content":1633},[1634],{"type":20,"attrs":1635,"content":1636},{"textAlign":22},[1637,1643],{"text":1638,"type":26,"marks":1639},"Echte Markttests:",[1640,1642],{"type":325,"attrs":1641},{"color":1418},{"type":308},{"text":1644,"type":26,"marks":1645}," Indem wir die Lösung mit echten Nutzer:innen testen und evaluieren, schaffen wir Insights, die wir Kunden direkt an die Hand geben können.",[1646],{"type":325,"attrs":1647},{"color":1418},{"type":20,"attrs":1649,"content":1650},{"textAlign":22},[1651],{"text":1652,"type":26,"marks":1653},"So wird frühzeitig sichtbar, ob ein Business Case tragfähig ist und wo die Risiken liegen.",[1654],{"type":325,"attrs":1655},{"color":1418},"Evidenz statt PowerPoints und Annahmen",{"id":41,"_uid":1658,"size":1084,"asset":1659,"intro":1665,"video":41,"component":1132,"coloredBackground":45},"b7eb49db-cdaa-45f5-a25d-32d55f7ba368",{"id":1660,"alt":1661,"name":41,"focus":41,"title":41,"source":41,"filename":1662,"copyright":41,"fieldtype":43,"meta_data":1663,"is_external_url":45},141353462022677,"Verschiedene verbundene Diagramm-Karten und ein Kompass auf einem Holztisch, daneben ein Tablet mit ähnlichem Diagramm, mit Stift und Brille.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F180740\u002F1024x1024\u002F201d91f6c8\u002Fim_flow_desk.png",{"alt":1661,"size":1664,"title":41,"source":41,"copyright":41},"1024x663",[],{"_uid":1667,"intro":1668,"content":1686,"component":414},"a2338062-04ea-4549-8e7f-dcc17b6fa2a1",[1669],{"cta":1670,"_uid":1671,"text":1672,"headline":1675,"component":309},[],"f547d472-41bb-459a-8f9f-1e77017d57da",{"type":17,"content":1673},[1674],{"type":20},{"type":17,"content":1676},[1677],{"type":20,"attrs":1678,"content":1679},{"textAlign":22},[1680,1684],{"text":1681,"type":26,"marks":1682},"Revolution",[1683],{"type":308},{"text":1685,"type":26}," statt Reform",[1687],{"id":41,"_uid":1688,"content":1689,"component":413},"dceddbeb-698c-4f57-b203-8453597918cd",[1690,1710,1733],{"_uid":1691,"text":1692,"headline":41,"component":356},"3f00a1d7-d17c-45ad-b5df-5895dad351ff",{"type":17,"content":1693},[1694,1702],{"type":20,"attrs":1695,"content":1696},{"textAlign":22},[1697],{"text":1698,"type":26,"marks":1699},"Es geht nicht darum, bestehende Lösungen um nur 5% effizienter zu machen. Das ist Reform. Wir befinden uns in einer Revolution, und generative KI eröffnet die Möglichkeit, Produkte von Grund auf neu zu denken. Die entscheidende Frage lautet daher nicht, ob wir eine bestehende Oberfläche optimieren, sondern ob wir das zugrunde liegende Problem neu beantworten können.",[1700],{"type":325,"attrs":1701},{"color":1418},{"type":20,"attrs":1703,"content":1704},{"textAlign":22},[1705],{"text":1706,"type":26,"marks":1707},"Dafür braucht es Designer mit Mut,Vision und Weitblick. KI liefert Logik und Geschwindigkeit, Design schafft Emotionen, Bedeutung und Erlebnis. Reibungslose Funktionalität ist 2026 die Voraussetzung. Um sich vom Wettbewerb abzuheben, ist das zu wenig. Design muss deshalb den ‚WOW‘-Faktor bringen – nicht durch technische Spielerei, sondern durch das Gefühl von Magie im Erlebnis. Ein Produkt, das meine Bedürfnisse erahnt und mir Spaß macht, gewinnt. Wir müssen Technologie wieder mit Freude aufladen.",[1708],{"type":325,"attrs":1709},{"color":1418},{"_uid":1711,"text":1712,"headline":1732,"component":356},"6881ccce-d29b-4bc2-8cc1-f2b90d36403b",{"type":17,"content":1713},[1714],{"type":20,"attrs":1715,"content":1716},{"textAlign":22},[1717,1722,1727],{"text":1718,"type":26,"marks":1719},"Gute Gestaltung allein reicht nicht: Verlässliche KI-Systeme entstehen erst durch das Zusammenspiel von Design, technologischem Verständnis und Know-how über Datenflüsse. Wer die Leistungsfähigkeit und Grenzen von Modellen kennt, schafft Vertrauen – statt falscher Versprechen. Genau dafür nutzen wir unseren ",[1720],{"type":325,"attrs":1721},{"color":1418},{"text":275,"type":26,"marks":1723},[1724,1726],{"type":325,"attrs":1725},{"color":1418},{"type":308},{"text":1728,"type":26,"marks":1729},": Er hilft Teams, technische Leitplanken frühzeitig zu definieren – bevor sie zur Hürde werden.",[1730],{"type":325,"attrs":1731},{"color":1418},"Technik verstehen ist keine Option mehr",{"_uid":1734,"link":1735,"label":1737,"component":166,"googleAnalyticsEvent":41,"trackGoogleAnalytics":45},"8774877f-b08b-4c44-85c1-8bf114fa348a",{"id":280,"url":41,"linktype":36,"fieldtype":66,"cached_url":1736,"prep":68},"\u002Fch\u002Finsights\u002Fblog\u002FKi-Kompass\u002F","Mehr über den KI-Kompass erfahren",{"_uid":1739,"text":1740,"author":1753,"button":1754,"component":1150,"authorInfo":1755,"authorImage":1756,"authorLocation":1761},"2ee3e78c-77e7-4212-ba2f-426fc7e310d4",{"type":17,"content":1741},[1742],{"type":20,"attrs":1743,"content":1744},{"textAlign":22},[1745,1747,1751],{"text":1746,"type":26},"Design im Jahr 2026 bedeutet, das Mögliche sichtbar zu machen. 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Erst intuitive Nutzererlebnisse machen komplexe Energiesysteme verständlich und ermöglichen eine erfolgreiche Energiewende.",[4581,4482,3806,1320,4483],[1288],[695,3815],[],[5413],{"cta":5414,"_uid":4491,"text":5415,"headline":5435,"component":309},[],{"type":17,"content":5416},[5417,5425,5427],{"type":20,"attrs":5418,"content":5419},{"textAlign":22},[5420],{"text":5421,"type":26,"marks":5422},"Die Energiewende ist eine der grössten Herausforderungen unserer Zeit und erfordert einen grundlegenden Wandel von fossilen Brennstoffen zu erneuerbaren Energiequellen. Während technologische Fortschritte bei intelligenten Netzen, dezentraler Energieerzeugung und Energiespeicherung von entscheidender Bedeutung sind, spielt gutes User Experience (UX) Design eine ebenso wichtige Rolle. Diese Innovationen entfalten ihr volles Potenzial nur, wenn sie auch benutzerfreundlich sind. 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Eine schon häufig diskutierte Vision scheint endlich Realität zu werden. Umfangreiche Studien zu dem Thema sollen sicherstellen, dass autonome Autos sicher fahren und die Passagiere sich wohlfühlen.",{"type":20,"attrs":5524,"content":5525},{"textAlign":22},[5526],{"text":5527,"type":26},"Wie vertraut man einer Maschine, sicher durch den Asphalt-Dschungel zu navigieren in einer Welt, in der künstliche Intelligenz das Sagen auf der Strasse hat? Genau darauf fokussiert sich eine kürzlich durchgeführte Studie \"Prototyping Autonomous Vehicle Windshields with AR and Real-Time Object Detection Visualization: An On-Road Wizard-of-Oz Study\" von Dr. Lukas Flohr, Professor Dr. Dieter Wallach, Joseph S. Valiyaveettil und Professor Antonio Krüger. 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Diese Anerkennung ist das Ergebnis einer grossartigen Teamleistung – denn nur gemeinsam können wir für eine lebenswerte Zukunft einstehen.",{"type":20,"attrs":5618,"content":5619},{"textAlign":22},[5620],{"text":5621,"type":26},"Im Rahmen der diesjährigen Bewertung erreichten wir die Kategorie \"SME B\" – die höchste, die im Jahr 2024 für kleine und mittlere Unternehmen vergeben wurde. Diese Auszeichnung unterstreicht unser kontinuierliches Bestreben, unsere Umweltbilanz zu verbessern und nachhaltige Prozesse in unser Tagesgeschäft zu integrieren. Dazu gehören unter anderem die Reduktion des Energieverbrauchs, der Ausbau klimafreundlicher Mobilität sowie die konsequente Vermeidung unnötiger Emissionen.",{"type":20,"attrs":5623,"content":5624},{"textAlign":22},[5625],{"text":5626,"type":26},"\"Dieses Ergebnis bestätigt unser Engagement für verantwortungsvolles Wirtschaften und zeigt, dass wir auf dem richtigen Weg sind\", sagt Anna-Lena Schnipp, Senior Quality Administrator bei Ergosign. \"Unsere Bemühungen, nachhaltige Lösungen sowohl intern als auch für unsere Kunden voranzutreiben, zahlen sich aus. Ein grosser Dank geht an unser Team, das mit Herzblut und Innovation nachhaltige Ansätze in unserer Unternehmensstrategie verankert.\"",{"type":17,"content":5628},[5629],{"type":20,"attrs":5630,"content":5631},{"textAlign":22},[5632,5634,5638],{"text":5633,"type":26},"Ergosign erhält vom Carbon Disclosure Project (CDP) für sein ",{"text":5635,"type":26,"marks":5636},"herausragendes Engagement im Bereich Nachhaltigkeit ",[5637],{"type":308},{"text":5639,"type":26},"die höchstmögliche Bewertung für 2024",{"id":5641,"alt":5642,"name":41,"focus":41,"title":41,"source":5643,"filename":5644,"copyright":41,"fieldtype":43,"meta_data":5645,"is_external_url":45},21197890,"Vogelperspektive auf einen Wald und Wasser.","unsplash","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F180740\u002F2560x1440\u002Fece1e43efe\u002Fwasser_und_wald_carbon-disclosure.jpg",{"alt":5642,"title":41,"source":5643,"copyright":41},[5647],{"cta":5648,"_uid":5649,"text":5650,"headline":5653,"component":309},[],"f7f984f4-c176-4540-bac1-06ec91e0fb0b",{"type":17,"content":5651},[5652],{"type":20},{"type":17,"content":5654},[5655],{"type":20,"attrs":5656},{"textAlign":22},[],"carbon-disclosure-project","ch\u002Fwebsite-2026\u002Finsights\u002Fblog\u002Fcarbon-disclosure-project",-40,[],"56df8997-ed2e-42b2-a5e4-04b3c73d3ae9","2025-03-10T00:00:00.000Z",[],"website-2026\u002Finsights\u002Fblog\u002Fcarbon-disclosure-project",[5667,5668],{"path":5665,"name":22,"lang":862,"published":22},{"path":5665,"name":22,"lang":854,"published":22},{"name":5670,"created_at":5671,"published_at":5672,"updated_at":5673,"id":5674,"uuid":5675,"content":5676,"slug":5796,"full_slug":5797,"sort_by_date":22,"position":5798,"tag_list":5799,"is_startpage":45,"parent_id":851,"meta_data":22,"group_id":5800,"first_published_at":5801,"release_id":22,"lang":854,"path":5802,"alternates":5803,"default_full_slug":5804,"translated_slugs":5805},"LLM","2025-12-23T03:18:40.954Z","2026-07-20T11:47:01.955Z","2026-07-20T11:47:01.998Z",126035234667165,"ab93dde8-7c48-4e61-8915-45874cda2a70",{"seo":5677,"_uid":5680,"tags":5681,"topics":5682,"authors":5683,"contact":5685,"component":738,"pageIntro":5686,"teaserImg":5760,"readingTime":809,"teaserTitle":5764,"contactIntro":5765,"searchKeywords":5793,"teaserDescription":5794,"additionalInformation":5795},{"title":5678,"description":5679},"LLM in Unternehmen: Was Entscheidungsträger wissen sollten","Ergosign zeigt Chancen und Herausforderungen von LLM wie DeepSeek für Unternehmen und ihren Einsatz in Effizienz, Kreativität und Strategie.","32bc4086-0672-4c69-ac31-fc4603f280fd",[690,4483],[692],[5684,4191,695],"d0b7869d-6ccf-4acf-9364-8f403a6a2b63",[],[5687],{"cta":5688,"_uid":5689,"text":5690,"headline":5738,"component":309},[],"493b2555-a0f1-4471-a860-b866e33fe7ed",{"type":17,"content":5691},[5692,5712,5730],{"type":20,"attrs":5693,"content":5694},{"textAlign":22},[5695,5701,5707],{"text":5696,"type":26,"marks":5697},"Grosse Sprachmodelle (",[5698],{"type":325,"attrs":5699},{"color":5700},"#0E0E0E",{"text":5702,"type":26,"marks":5703},"Large Language Models: LLMs)",[5704,5706],{"type":325,"attrs":5705},{"color":5700},{"type":308},{"text":5708,"type":26,"marks":5709}," revolutionieren immer tiefgreifender die digitale Welt. Vor allem das chinesische LLM DeepSeek-R1 (und -V3) sorgte hier zuletzt für Schlagzeilen. Mit unerwartet hoher Effizienz und Leistungsfähigkeit hat es nicht nur die App-Charts gestürmt, sondern auch Tech-Giganten und Investoren in Aufruhr versetzt. In diesem aus zwei Teilen bestehenden Insights-Artikel beleuchten wir zum einen LLMs generell und tauchen zum anderen tiefer in DeepSeek ein. ",[5710],{"type":325,"attrs":5711},{"color":5700},{"type":20,"attrs":5713,"content":5714},{"textAlign":22},[5715,5720,5726],{"text":5716,"type":26,"marks":5717},"LLMs bilden die Grundlage für zahlreiche KI-Anwendungen, die fast täglich auf den Markt kommen. Diese Modelle werden mithilfe von Machine Learning über Monate hinweg auf riesigen Mengen an Textdaten trainiert. Nach diesem Training können sie Texte verstehen, vervollständigen, übersetzen und sogar kreativ schreiben. Bekannte Beispiele sind ",[5718],{"type":325,"attrs":5719},{"color":5700},{"text":5721,"type":26,"marks":5722},"ChatGPT, LLaMA und Claude",[5723,5725],{"type":325,"attrs":5724},{"color":5700},{"type":308},{"text":393,"type":26,"marks":5727},[5728],{"type":325,"attrs":5729},{"color":5700},{"type":20,"attrs":5731,"content":5732},{"textAlign":22},[5733],{"text":5734,"type":26,"marks":5735},"Doch was macht ein solches Modell eigentlich aus, und was sollte die Entscheidungen für den Einsatz bestimmter LLMs im Unternehmen beeinflussen? 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DeepSeek-R1 zeigt, wohin die Reise geht.","77abe90d-540e-4c77-b5fc-6c865dd813cf",[690],[692],[5684,4191,695],[],[5825],{"cta":5826,"_uid":5827,"text":5828,"headline":5895,"component":309},[],"f3e44474-8b97-4a3c-93d8-85842efeb394",{"type":17,"content":5829},[5830,5838,5846,5871,5879,5887],{"type":20,"attrs":5831,"content":5832},{"textAlign":22},[5833],{"text":5834,"type":26,"marks":5835},"Ein kleines Start-up veröffentlicht ein neues Modell –  und plötzlich sind die Börsen und die Tech-Welt in grosser Unruhe. Technologieaktien wie Nvidia und Microsoft verzeichnen deutliche Kursverluste. Was ist genau passiert?",[5836],{"type":325,"attrs":5837},{"color":1418},{"type":20,"attrs":5839,"content":5840},{"textAlign":22},[5841],{"text":5842,"type":26,"marks":5843},"Der Grund für die Aufregung ist DeepSeek-R1. Dieses chinesische Reasoning-Modell kann mit führenden KI-Modellen wie OpenAIs o1 mithalten. Das allein ist schon bemerkenswert, aber zwei Dinge machen diese Errungenschaft noch herausragender:",[5844],{"type":325,"attrs":5845},{"color":1418},{"type":5847,"attrs":5848,"content":5850},"ordered_list",{"order":5849},1,[5851,5861],{"type":482,"content":5852},[5853],{"type":20,"attrs":5854,"content":5855},{"textAlign":22},[5856],{"text":5857,"type":26,"marks":5858},"DeepSeek behauptet, seine Modelle mit deutlich geringeren Ressourcen als westliche Konkurrenten trainiert zu haben.",[5859],{"type":325,"attrs":5860},{"color":1418},{"type":482,"content":5862},[5863],{"type":20,"attrs":5864,"content":5865},{"textAlign":22},[5866],{"text":5867,"type":26,"marks":5868},"Das Modell benötigt in der Anwendung erheblich weniger Rechenleistung als vergleichbare Systeme.",[5869],{"type":325,"attrs":5870},{"color":1418},{"type":20,"attrs":5872,"content":5873},{"textAlign":22},[5874],{"text":5875,"type":26,"marks":5876},"Das stellt eine bisher als unumstösslich geltende Annahme infrage: Bessere KI braucht immer mehr Ressourcen. Gibt es doch technologische Abkürzungen, die diesen Trend brechen?",[5877],{"type":325,"attrs":5878},{"color":1418},{"type":20,"attrs":5880,"content":5881},{"textAlign":22},[5882],{"text":5883,"type":26,"marks":5884},"Doch nicht nur die Effizienz sorgt für Diskussionen. Mehrere Länder, darunter Australien, Südkorea und Taiwan, haben DeepSeek auf Regierungsgeräten eingeschränkt oder verboten. Der Grund: Bedenken hinsichtlich Datensicherheit und möglicher Verbindungen zur chinesischen Regierung.",[5885],{"type":325,"attrs":5886},{"color":1418},{"type":20,"attrs":5888,"content":5889},{"textAlign":22},[5890],{"text":5891,"type":26,"marks":5892},"DeepSeek-R1 wirft also entscheidende Fragen auf – über die Zukunft des KI-Trainings, die Rolle Chinas in der globalen KI-Forschung und die geopolitischen Konsequenzen neuer Technologien.",[5893],{"type":325,"attrs":5894},{"color":1418},{"type":17,"content":5896},[5897],{"type":20,"attrs":5898,"content":5899},{"textAlign":22},[5900,5902],{"text":5901,"type":26},"Ein Wendepunkt in der ",{"text":5903,"type":26,"marks":5904},"KI-Landschaft?",[5905],{"type":308},{"id":5907,"alt":5908,"name":41,"focus":41,"title":5909,"source":41,"filename":5910,"copyright":5911,"fieldtype":43,"meta_data":5912,"is_external_url":45},20803705,"Das Interface des LLM DeepSeek","Hi I'm DeepSeek","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F180740\u002F5596x3731\u002F82d63d061f\u002Fhi_i_am_deepseek.jpg","Pexels",{"alt":5908,"title":5909,"source":41,"copyright":5911},[5914],{"cta":5915,"_uid":5919,"text":5920,"headline":5923,"component":309},[5916],{"_uid":5917,"link":5918,"label":819,"component":166},"1e44ece0-a44d-4b0e-89d6-1423052fdf25",{"id":817,"url":41,"linktype":36,"fieldtype":66,"cached_url":818,"prep":68},"ed4aa4aa-346e-49ad-8e9d-3d0b469eab81",{"type":17,"content":5921},[5922],{"type":20},{"type":17,"content":5924},[5925],{"type":20,"attrs":5926,"content":5927},{"textAlign":22},[5928,5932,5937],{"text":830,"type":26,"marks":5929},[5930],{"type":325,"attrs":5931},{"color":41},{"text":835,"type":26,"marks":5933},[5934,5936],{"type":325,"attrs":5935},{"color":41},{"type":308},{"text":841,"type":26,"marks":5938},[5939],{"type":325,"attrs":5940},{"color":41},"DeepSeek-R1 Open-Source, MoE Architektur KI, Ergosign Künstliche Intelligenz, DeepSeek im Unternehmen, Chain-of-Thought Methode, AI Open-Source-Modelle, Nachhaltige KI-Strategie, DeepSeek Nvidia Aktien, IT-Infrastruktur Open-Source, Sprachmodelle B2B","Die Zukunft der KI wird nicht nur durch leistungsfähige Modelle bestimmt, sondern durch ihren Einfluss auf menschliche Interaktion, Technologie und Unternehmen.",[],"deepseek","ch\u002Fwebsite-2026\u002Finsights\u002Fblog\u002Fdeepseek",-70,[],"43a00e41-289c-4ab7-a46c-dedddc85867a","deepseek\u002F",[],"website-2026\u002Finsights\u002Fblog\u002Fdeepseek",[5953,5954],{"path":5951,"name":22,"lang":862,"published":22},{"path":5951,"name":22,"lang":854,"published":22},{"name":5956,"created_at":5957,"published_at":5958,"updated_at":5959,"id":5960,"uuid":5961,"content":5962,"slug":6267,"full_slug":6268,"sort_by_date":6269,"position":6270,"tag_list":6271,"is_startpage":45,"parent_id":851,"meta_data":22,"group_id":6272,"first_published_at":6273,"release_id":22,"lang":854,"path":6274,"alternates":6275,"default_full_slug":6276,"translated_slugs":6277},"Digital Experience Conference 2024","2025-12-23T04:27:24.403Z","2026-07-20T11:40:55.123Z","2026-07-20T11:40:55.151Z",126052124306493,"4287b5cf-473d-4b36-8c7f-573417a8cf80",{"seo":5963,"_uid":5966,"tags":5967,"topics":5968,"authors":5969,"contact":5970,"component":738,"pageIntro":5971,"teaserImg":6231,"readingTime":1327,"teaserTitle":6235,"contactIntro":6236,"searchKeywords":6264,"teaserDescription":6265,"additionalInformation":6266},{"title":5964,"description":5965},"Digital Experience Conference 2024: B2B trifft B2C","Die Digital Experience Conference 2024 bei Ergosign in Saarbrücken zeigte Trends, Best Practices und Insights zur Zukunft digitaler Erlebnisse für B2B- und B2C.","d77c8fd8-8392-49e5-92b5-22829ff199ec",[690,4581,4483],[817,4584,1289,4800],[695,4802],[],[5972,6006],{"cta":5973,"_uid":5974,"text":5975,"headline":5993,"component":309},[],"e0b44f28-e329-49d2-82c7-7fc376598a0c",{"type":17,"content":5976},[5977],{"type":20,"attrs":5978,"content":5979},{"textAlign":22},[5980,5982,5985,5987,5991],{"text":5981,"type":26},"Am 20. November 2024 war es wieder so weit: Die Digital Experience Conference öffnete zum zweiten Mal ihre Türen in Saarbrücken. Die ",{"text":5956,"type":26,"marks":5983},[5984],{"type":308},{"text":5986,"type":26}," vereinte Fachleute aus den Bereichen Digital Customer Experience (CX), Industrie und Marketing, um über die Zukunft digitaler Lösungen zu sprechen. Die Konferenz setzte auf ein vielseitiges Programm aus Keynotes, Panels und Networking, das die Grenzen zwischen B2B und B2C verschwimmen liess sowie die Bedeutung von Digital Experience Platforms (DXP) in den Mittelpunkt stellte. Und das Beste: Die ",{"text":5988,"type":26,"marks":5989},"Digital Experience Conference",[5990],{"type":308},{"text":5992,"type":26}," hat in diesem Jahr noch einmal einen grossen Schritt nach vorne gemacht – mit zwei parallelen Tracks.",{"type":17,"content":5994},[5995],{"type":20,"attrs":5996,"content":5997},{"textAlign":22},[5998,6000,6004],{"text":5999,"type":26},"B2B meets B2C – ",{"text":6001,"type":26,"marks":6002},"Voneinander lernen",[6003],{"type":308},{"text":6005,"type":26}," und die Customer Experience optimieren",{"id":41,"_uid":6007,"content":6008,"headline":6220,"component":1315},"e1934a0d-9e3c-4e84-a34e-1ebc85cb2e2d",[6009,6018,6025,6054,6061,6081,6088,6109,6117,6172],{"_uid":6010,"text":6011,"headline":41,"component":356},"5880ecff-9ab1-4012-a36c-102e05fdd694",{"type":17,"content":6012},[6013],{"type":20,"attrs":6014,"content":6015},{"textAlign":22},[6016],{"text":6017,"type":26},"Neu in diesem Jahr war die Einführung eines zweiten Tracks, der sich speziell den Herausforderungen und Chancen der Industrie widmete. Neben Customer Experience stand damit auch die Transformation von Prozessen und Produkten im Mittelpunkt – eine thematische Erweiterung, die bei unseren Gästen aus ganz Deutschland auf grosse Resonanz stiess. Ob Hamburg, Berlin oder das Fichtelgebirge – die Teilnehmenden reisten von überall her an, um gemeinsam an einem Ziel zu arbeiten: die Zukunft digitaler Erlebnisse aktiv zu gestalten.",{"_uid":6019,"media":6020,"video":41,"headline":41,"component":364,"aspectRatio":365,"preserveAspectRatio":45},"6d499cf3-288a-4137-9329-530c201dee5a",{"id":6021,"alt":6022,"name":41,"focus":41,"title":41,"source":547,"filename":6023,"copyright":547,"fieldtype":43,"meta_data":6024,"is_external_url":45},18734994,"Teamfoto der beiden Geschäftsführer von Ergosign und Tobias Raab.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F180740\u002F1920x1080\u002F1b48bfcf20\u002Fdxc24_oliver-kulpi_markus-kuehner_tobias-rabb.jpg",{"alt":6022,"title":41,"source":547,"copyright":547},{"_uid":6026,"text":6027,"headline":41,"component":356},"88198365-b43b-4e9e-8fa9-8f35587f83c7",{"type":17,"content":6028},[6029,6034,6039,6044,6049],{"type":20,"attrs":6030,"content":6031},{"textAlign":22},[6032],{"text":6033,"type":26},"Den Auftakt machte die inspirierende Begrüssung von Oliver Kulpi (Managing Director Ergosign), gefolgt von einem Impuls von Tobias Raab, Dezernent für Wirtschaft, Soziales und Digitalisierung der Stadt Saarbrücken. Und auch danach hielt der Tag eine Fülle an Themen bereit:",{"type":20,"attrs":6035,"content":6036},{"textAlign":22},[6037],{"text":6038,"type":26},"Markus Kühner (Managing Director Ergosign) präsentierte in seinem Impuls Talk „The State of DXP“ aktuelle Trends, Herausforderungen und Lösungsansätze in der Welt der Digital Experience Platforms. ",{"type":20,"attrs":6040,"content":6041},{"textAlign":22},[6042],{"text":6043,"type":26},"Tobias Zapp (Ergosign) zeigte in seinem Vortrag die Potenziale von Industry Cloud Platforms für die B2B-Digitalisierung auf. ",{"type":20,"attrs":6045,"content":6046},{"textAlign":22},[6047],{"text":6048,"type":26},"Martin Hetzel (Schrempp edv GmbH) und Sophia Antonin (Ergosign), präsentierten in ihrem Vortrag „Bestandssoftware trifft auf KI“ praxisnahe Beispiele und Erfolgsstrategien für die erfolgreiche Integration von Künstlicher Intelligenz in bestehende ERP-Systeme.",{"type":20,"attrs":6050,"content":6051},{"textAlign":22},[6052],{"text":6053,"type":26},"Am Nachmittag hatten die Teilnehmenden die Möglichkeit, sich zwischen CX-Vorträgen und dem Industry Panel zu entscheiden.",{"_uid":6055,"media":6056,"video":41,"headline":41,"component":364,"aspectRatio":365,"preserveAspectRatio":45},"3786f367-e81c-4d1e-b197-4d0cfc7a58c4",{"id":6057,"alt":6058,"name":41,"focus":41,"title":41,"source":547,"filename":6059,"copyright":547,"fieldtype":43,"meta_data":6060,"is_external_url":45},18734998,"Markus Kühner auf der Bühne bei seinem Implustalk.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F180740\u002F1920x1080\u002Ffc3a2411bc\u002Fdxc24_markus-kuehmer_implustalk.jpg",{"alt":6058,"title":41,"source":547,"copyright":547},{"_uid":6062,"text":6063,"headline":6080,"component":356},"c2458c5c-3e00-47ee-aa61-0f6c8a0cfdd8",{"type":17,"content":6064},[6065,6070,6075],{"type":20,"attrs":6066,"content":6067},{"textAlign":22},[6068],{"text":6069,"type":26},"erläuterte Alexander Kopp (Storyblok) wie strukturiertes Content Modeling im Headless CMS aussehen kann. Passend zum Thema Headless berichteten Nils Buschhüter (Stadtwerken Düsseldorf) und Maximilian Stolz (Ergosign) über Chancen und Herausforderungen auf dem Weg zur Migration auf ein Headless CMS im Projekt mit den Stadtwerken Düsseldorf.",{"type":20,"attrs":6071,"content":6072},{"textAlign":22},[6073],{"text":6074,"type":26},"Besonders inspirierend war der Einblick in das Projekt FichtelApp von Franziska Pöhlmann, Oliver Rauh (Fichtelgebirge) und Dorian Bauer (Ergosign). Sie zeigten, wie digitale Lösungen regionale Identität und modernes Nutzererlebnis vereinen können – ein Vortrag, der Fernweh und Begeisterung weckte.",{"type":20,"attrs":6076,"content":6077},{"textAlign":22},[6078],{"text":6079,"type":26},"Den Abschluss auf der Bühne machten Jeanne Dillschneider (reuschlaw) und Lisa Marie Haag (Ergosign) mit einem Thema, das uns dieses Jahr sicher alle umgetrieben hat: Accessibility verstehen. Die beiden beleuchteten, wie rechtliche Vorgaben und Design-Prinzipien erfolgreich miteinander harmonieren können – ein essenzieller Schritt hin zu inklusiven digitalen Erlebnissen.","Im CX Track...",{"_uid":6082,"media":6083,"video":41,"headline":41,"component":364,"aspectRatio":365,"preserveAspectRatio":45},"fd74e5b8-c5be-4abb-bb98-7078685e1e6b",{"id":6084,"alt":6085,"name":41,"focus":41,"title":41,"source":547,"filename":6086,"copyright":547,"fieldtype":43,"meta_data":6087,"is_external_url":45},18734995,"Blick auf zwei interessiert zuhörende Teilnehmer im Industry Panel.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F180740\u002F1920x1080\u002F2201bf8eac\u002Fdxc24_industrypanel_2.jpg",{"alt":6085,"title":41,"source":547,"copyright":547},{"_uid":6089,"text":6090,"headline":6108,"component":356},"0930aa0e-d4aa-4816-a368-f5d12ee4af3e",{"type":17,"content":6091},[6092,6100],{"type":20,"attrs":6093,"content":6094},{"textAlign":22},[6095],{"text":6096,"type":26,"marks":6097},"Product Discovery & strategische Produktentwicklung: Ein hochkarätig besetztes Panel mit Expert:innen von Probat, Point8, SMAL und Ergosign zeigte, wie nutzerzentrierte Ansätze den Weg für technologische Innovationen ebnen können.",[6098],{"type":325,"attrs":6099},{"color":1418},{"type":20,"attrs":6101,"content":6102},{"textAlign":22},[6103],{"text":6104,"type":26,"marks":6105},"DevOps in der Industrie: Metriken, Herausforderungen und die Balance zwischen Qualität und Geschwindigkeit standen im Fokus dieser spannenden Diskussion. 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